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About the Book
The Elon Musk Method; Randy Kirk
Adult; Education; 154 Pages
Leaders Press (February 24, 2019)
What does Elon Musk know that you don’t?
- Elon Musk built Zip2.com from a start-up to $22 million paycheck in three years.
- Then Musk built X.com from a start-up to $160 million paycheck in four years.
- Since then, he has created SpaceX and Tesla giving Musk an estimated net worth of $20 billion.
Would you like to achieve even a fraction of his success? Now you can.
Serial entrepreneur and best-selling author, Randy Kirk, exposes 16 secret principles that guide Elon Musk in his entrepreneurial decisions, including:
- How to become a visionary that profits;
- How to uncover the principles of running a successful business;
- How Elon Musk uses networking to scale his businesses;
- How you should be using your passion and persistence;
- How to maximize the potential of any business regardless of its size;
- The counterintuitive thinking about quality and cost;
- Why The Elon Musk Method works to generate successful enterprises of any kind.
Follow SpaceX’s founding member’s Jim Cantrell’s advice and read this book now because “Randy captures the essence of what drives Elon and this gives us valuable insight into what has become one of the most influential people of our time.”
Filled with dozens of Elon Musk quotes, you’ll have a rare opportunity to gain proven principles and methods that are unlike anything you’ll read elsewhere.
What does visionary entrepreneur, Elon Musk, know that you don’t? Randy Kirk and co-author Alinka Rutkowska propose to answer that question and more in their book The Elon Musk Method. As an avid reader of business books, I have to admit that I was a little disappointed in the review copy that I received. (note: I refer to the author in this review in the singular, as Mr. Kirk regularly refers to himself throughout the book. I’m not sure what capacity Ms. Rutkowska served, but as she is listed as co-author, I’m giving her billing here, as well.)
Kirk dissects Musk’s methodologies and beliefs in a straightforward, concise manner that is always welcome by the enterprising reader. He’s clearly done his research, and Musk’s quotes from the public record are liberally scattered throughout. The author lays the groundwork on a multi-point framework, and works through what he suggests sets Musk apart from the rest of the pack. (Spoiler alert: Kirk approaches hero-worship level in places. Despite his proposition that Musk is some kind of superhuman, I’m relatively certain that the man is… just a man.)
The chapters break down that framework further, discussing each point in some depth, citing examples from Musk’s career, and frequently underlined with further supporting evidence from Kirk’s career, as well. The information is useful, the insights are enlightening.
This is my first Elon Musk book, but it won’t be my last. Admittedly, the man is fascinating, and what he’s accomplished in his life thus far is astounding. With that said, though, this book left me scratching my head. I’m not a newbie to business books, by any means, and this work was less than impressive. It boils down to a lot of public-record quotes, some advice, a few references to the author wishing he could ask Musk this question or that, and not a lot else that the reader could not find in most other business books.
With all that said, this is a short and easy to digest book of business concepts. I give it three stars for its conciseness, balanced with a lacking spark.
Buy the Book
This book is available in Kindle and paperback formats here.