The Art of the Start – Review

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Jenn reviews Guy Kawaksaki's business start-up book THE ART OF THE START on this edition of Thrice Read Books' review blog

About the Book

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, Guy Kawasaki

Adult, Self Help

Tantor Audio; MP3 – Unabridged CD edition (January 19, 2009)

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, the former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

Jenn’s Review

Are you standing on a great idea, and have no idea how to launch your new business?

Enter The Art of the Start by Guy Kawasaki. Everything you’ve ever wondered (and quite a few things you didn’t know you should be wondering) about startups, venture capital, and getting your business baby off the ground, in one informative, humorous volume.

I picked this up, thinking it was a personal development book. It doesn’t quite fill those shoes (though there are points regarding this topic), but as a business owner, it hit home.

If you are wondering how to fund your project, win investors, or what the heck “bootstrapping” is, this is your book.

Kawasaki walks the reader through idea development, pitching, proposals, and team-building in The Art of the Start, with real-life examples from history and his own experiences with start-ups.

If kicking off a business is in your plans this year, start with The Art of the Start.

Jenn reviews Guy Kawasaki's business & start up how-to book, THE ART OF THE START, on the Thrice Read Books review blog

Buy the Book

This book is available from Amazon as an audiobook, hardcover book, paperback, and audio CD  


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