Tagged: Marketing

The Art of the Start – Review

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Jenn reviews Guy Kawaksaki's business start-up book THE ART OF THE START on this edition of Thrice Read Books' review blog

About the Book

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, Guy Kawasaki

Adult, Self Help

Tantor Audio; MP3 – Unabridged CD edition (January 19, 2009)

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, the former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

Jenn’s Review

Are you standing on a great idea, and have no idea how to launch your new business?

Enter The Art of the Start by Guy Kawasaki. Everything you’ve ever wondered (and quite a few things you didn’t know you should be wondering) about startups, venture capital, and getting your business baby off the ground, in one informative, humorous volume.

I picked this up, thinking it was a personal development book. It doesn’t quite fill those shoes (though there are points regarding this topic), but as a business owner, it hit home.

If you are wondering how to fund your project, win investors, or what the heck “bootstrapping” is, this is your book.

Kawasaki walks the reader through idea development, pitching, proposals, and team-building in The Art of the Start, with real-life examples from history and his own experiences with start-ups.

If kicking off a business is in your plans this year, start with The Art of the Start.

Jenn reviews Guy Kawasaki's business & start up how-to book, THE ART OF THE START, on the Thrice Read Books review blog

Buy the Book

This book is available from Amazon as an audiobook, hardcover book, paperback, and audio CD  

The Bombshell Business Woman – Review

About the Book

The Bombshell Business Woman, AMber Hurdle

Teen to Adult, Business, 207 Pages

Clovercroft Publishing (October 1, 2017)

A Bombshell Business Woman at her best stands proud in who she is and what she offers, abandoning the whirlwind of uncertainty. A Bombshell commands attention for her business, attracting the right customers, who fall in love with her brand experience. Her business allows her to live life on her terms so she can enjoy her family, friends, and her abundant life.

You are a Bombshell. You might just need to learn how to embrace your inner Bombshell without falling out of balance, feeling overwhelmed, or allowing your business to run you.

The Bombshell Business Woman will serve as your guide to do just that. You will learn practical strategies to master branding, marketing, management, networking, goal setting, time management, vendor relationships, technology, and more. With easy to digest business advice and real-life stories that will inspire you to step into who you were designed to be, The Bombshell Business Woman will activate the bold, brave, and successful female entrepreneur within you.

About the Author

Amber Hurdle understands what it takes to accelerate success. A former teen mom who evolved into a powerhouse businesswoman, Amber has worked with international celebrities and Fortune 500 companies alike. Whether she is empowering female entrepreneurs, teaching them out-of-the-box business strategies, or energizing and educating leadership to boldly next-level their employee engagement, Amber leverages her vast experience throughout multiple entrepreneurial, corporate, and institutional cultures. As the author of The Bombshell Business Woman, and popular host of the Bombshell Business Podcast, Amber’s straight-shooting “velvet machete” and warm personality never fail to motivate professionals to strategically up their game in business and in life.

Amber holds a degree in Public Relations and Advertising, a dual minor in Marketing and Organizational Communication, and an ACC certification from the International Coaching Federation. She has been featured in national publications such as Reader’s Digest and InStyle magazine, and as an employee engagement expert in the upper division-level textbook Applied Public Relations: Cases in Stakeholder Management, 3rd edition, by Kathy Brittain Richardson and Marcie Hinton.

A family woman and friend who loves hard, Amber lives just outside of Nashville with her husband and children. There she enjoys exploring the food scene, cooking with her family and friends, and being a bona fide gym junkie.

Amber offers additional advice and resources on her website, amberhurdle.com, and can be found on Twitter at @amberhurdle.

Jenn’s Review

Ladies! Yes you! The one in the back of the room, trying to hide because, as big as your dreams are, you’re afraid that if you step out into the spotlight, they’ll figure out you’re a fraud. Yup. I’m totally talking to you.

I met Amber Hurdle on Twitter, and when I saw that she had a book for women entrepreneurs, I had to go check it out. I had RWA 2018 National Conference coming up. I run two businesses (at least, I pretended to for the longest time), and couldn’t seem to make any headway in building either. After I read the synopsis of Amber’s book, I bought it. No dithering, no joke. It shot straight to the top of my TBR pile.

The Bombshell Business Woman is all about growing up as a person AND a brand, building your company from the ground up, even if it’s a one-woman show. Amber doesn’t pull any punches – she’s been at the bottom, and speaks straight to the heart of the struggle that fempreneurs face every day.

The book comes with several workbooks that you can download, so that you are actively putting her steps into practice. And it includes a book club guide so you can build your own Bombshell Squad of like-minded women to read and grow side by side with. (I’m looking to facilitate my own Bombshell Squad group over at my Sage Wolfsong page on Facebook, IM me if you’re serious about making your business take off)

BOMBSHELL BUSINESS WOMAN by Amber Hurdle - Jenn's review on the Thrice Read Books blog - Fempreneur, Women in Business, Nonfiction

Buy the Book

 This book is available in Kindle and in paperback editions from Amazon here. [affiliate link]

Your First 100 – Review

Book Review - Your First 100 by Meera Kothand http://bit.ly/TRB100Rev

About the book:

What if you had a pool of repeat customers and loyal, raving fans waiting to buy EVERY SINGLE ONEof your digital products?

What if you never had to chase or wonder where the next sale of your digital product is going to come from?

What if you knew exactly how to turn first time visitors into subscribers and then loyal customers who stay and buy again and again and again…

Nodding YES?

Your First 100 will allow you to discover how to take the brand and business you have right now and transform it into one that has the potential to build repeat customers and loyal, raving fans.

Brand loyalty isn’t just for the big brands. Your First 100 will show you how you can tap into the exact loyalty recipe as an online business and brand selling digital products. 

Here’s what’s packed in this how-to guide: 

  • How to be TOP OF MIND every single time your ideal customer is ready to buy
  • The 4C formula to writing emails that hook 
  • That ONE thing you need to get from your ideal customer (without this, the ASK gets so much harder)
  • DEAD SIMPLE way to structure your offers so that your customers keep coming back for more
  • How the 5P Touch Framework will help you burn a single brand footprint into all interactions your audience has with your business (and why you need ALL 5!) 
  • How you can QUICKLY turn your ideal customer into a buyer and then a loyal, raving fan

In Your First 100, you will be introduced to a system of ideas and questions to think about, ask yourself, and apply to your digital product–based business in 5 core areas so that you can turn first time visitors into repeat customers and loyal, raving fans.

Imagine for a minute how your business would change if you never had to worry about where the next sale of your digital product is going to come from…

Your offers (paid and free) become seductive magnets of YES! that your audience can’t resist.

Your audience is sold on whatever you put on sale because it’s from YOU and they want it.

Every core area in your business is intentional and works toward creating a brand experience that attracts your tribe—your repeat customers and loyal, raving fans.

That’s the power of the process and promise behind Your First 100.

Intrigued yet?

Then scroll to the top and click or tap “Buy Now.”

About the author:

Meera is a certified email marketing specialist, blogger and a self-professed email nerd. 

She blogs over at MeeraKothand.Com where she helps solopreneurs create authentic blogs and businesses minus the sleaze to build an unignorable, stand out online presence. She has been featured on Smart Blogger, Marketing Profs, YFS, Addicted 2 Success and several other sites. 

Her specialty: simplifying marketing strategy with no-fluff, direct and actionable advice with a smattering of tough love.

When she’s not writing or saving her readers from email marketing phobia, she’s mom to a four-year old ballerina who wants to travel to Uranus and wife to one awesome guy.

Jenn’s Review:

Book Review - Your First 100 by Meera Kothand Business and Marketing strategy http://bit.ly/TRB100Rev

I’m not new to Meera Kothand. Recently, I took an email course on newsletters from her, and was immediately hooked. So when she announced the release of Your First 100, I had to run to look at it, because in my “other” life/business, I’m working to start up a mentoring business to support the writing part of my life. (Reading supports the bookstore, mentoring supports the writing)

Your First 100 is no-nonsense and right to the point, but this isn’t one of those cheap-ey, short-form PDF books that so many online businesses bandy about. Meera dives in deep, provides resources, and give concise advice about how to build your audience from the ground up. All the way up through converting your audience to paying clients and beyond, to ensuring that those paying clients come back again and again, because of the consistent customer journey that delights them.

Admittedly, I haven’t finished the worksheets that Meera provides to help you through the process. I started to, and then got a bit lost in just enjoying what she was saying. Now that I’ve finished it, I’m going back to the beginning to work through the homework and worksheets that correspond to each section.

If you are launching any online business… If you already have an online business… Especially if your online business is struggling – you need this book.

It won’t overwhelm you with how to grow your Facebook page, or get more Twitter followers. This is a no-nonsense and down to earth approach to providing the best, authentic version of what you offer to your ideal customers.

Buy the book:

This book is available in Kindle edition and paperback format from Amazon here.