Tagged: Social Media

Your First 100 – Review

Book Review - Your First 100 by Meera Kothand http://bit.ly/TRB100Rev

About the book:

What if you had a pool of repeat customers and loyal, raving fans waiting to buy EVERY SINGLE ONEof your digital products?

What if you never had to chase or wonder where the next sale of your digital product is going to come from?

What if you knew exactly how to turn first time visitors into subscribers and then loyal customers who stay and buy again and again and again…

Nodding YES?

Your First 100 will allow you to discover how to take the brand and business you have right now and transform it into one that has the potential to build repeat customers and loyal, raving fans.

Brand loyalty isn’t just for the big brands. Your First 100 will show you how you can tap into the exact loyalty recipe as an online business and brand selling digital products. 

Here’s what’s packed in this how-to guide: 

  • How to be TOP OF MIND every single time your ideal customer is ready to buy
  • The 4C formula to writing emails that hook 
  • That ONE thing you need to get from your ideal customer (without this, the ASK gets so much harder)
  • DEAD SIMPLE way to structure your offers so that your customers keep coming back for more
  • How the 5P Touch Framework will help you burn a single brand footprint into all interactions your audience has with your business (and why you need ALL 5!) 
  • How you can QUICKLY turn your ideal customer into a buyer and then a loyal, raving fan

In Your First 100, you will be introduced to a system of ideas and questions to think about, ask yourself, and apply to your digital product–based business in 5 core areas so that you can turn first time visitors into repeat customers and loyal, raving fans.

Imagine for a minute how your business would change if you never had to worry about where the next sale of your digital product is going to come from…

Your offers (paid and free) become seductive magnets of YES! that your audience can’t resist.

Your audience is sold on whatever you put on sale because it’s from YOU and they want it.

Every core area in your business is intentional and works toward creating a brand experience that attracts your tribe—your repeat customers and loyal, raving fans.

That’s the power of the process and promise behind Your First 100.

Intrigued yet?

Then scroll to the top and click or tap “Buy Now.”

About the author:

Meera is a certified email marketing specialist, blogger and a self-professed email nerd. 

She blogs over at MeeraKothand.Com where she helps solopreneurs create authentic blogs and businesses minus the sleaze to build an unignorable, stand out online presence. She has been featured on Smart Blogger, Marketing Profs, YFS, Addicted 2 Success and several other sites. 

Her specialty: simplifying marketing strategy with no-fluff, direct and actionable advice with a smattering of tough love.

When she’s not writing or saving her readers from email marketing phobia, she’s mom to a four-year old ballerina who wants to travel to Uranus and wife to one awesome guy.

Jenn’s Review:

Book Review - Your First 100 by Meera Kothand Business and Marketing strategy http://bit.ly/TRB100Rev

I’m not new to Meera Kothand. Recently, I took an email course on newsletters from her, and was immediately hooked. So when she announced the release of Your First 100, I had to run to look at it, because in my “other” life/business, I’m working to start up a mentoring business to support the writing part of my life. (Reading supports the bookstore, mentoring supports the writing)

Your First 100 is no-nonsense and right to the point, but this isn’t one of those cheap-ey, short-form PDF books that so many online businesses bandy about. Meera dives in deep, provides resources, and give concise advice about how to build your audience from the ground up. All the way up through converting your audience to paying clients and beyond, to ensuring that those paying clients come back again and again, because of the consistent customer journey that delights them.

Admittedly, I haven’t finished the worksheets that Meera provides to help you through the process. I started to, and then got a bit lost in just enjoying what she was saying. Now that I’ve finished it, I’m going back to the beginning to work through the homework and worksheets that correspond to each section.

If you are launching any online business… If you already have an online business… Especially if your online business is struggling – you need this book.

It won’t overwhelm you with how to grow your Facebook page, or get more Twitter followers. This is a no-nonsense and down to earth approach to providing the best, authentic version of what you offer to your ideal customers.

Buy the book:

This book is available in Kindle edition and paperback format from Amazon here.

Grow Your Author Platform or Meet a Few Authors

Authors and writers…

You know how everyone keeps saying that you need to build your author platform, and one of the best ways to do that, is by connecting with readers? 

We want to help you.

#HowDoIWriteThee week 1 schedule

Readers…

Have you ever read through a novel, only to sit back at the end, and wonder what the author is like?

We want to help you, too.

#HowDoIWriteThee week 2

Thrice Read Books is partnering with Sage Wolfsong (yes, the same one that blogs Jenn Bradshaw’s book reviews here on TRB.com) and Allie McCormack (author of Truck Stop, which is sold here at TRB.com) to bring you a 31-day hashtag event to help authors and readers connect.

Meet #InsideAWriter and #HowDoIWriteThee. We’re hoping this will be the first of many writing-related events hosted by TRB.

#HowDoIWriteThee week 3

In a series of 31 questions, readers can find out what you snack on while you write, what characters you connect with the deepest and how they can follow you on social media and subscribe to your newsletters.

Over the month of January, authors can connect with new and existing readers as we work together to build our platforms and our audiences. 

#HowDoIWriteThee week 4

If you haven’t caught on yet, Thrice Read Books is really jazzed about helping authors connect with audiences and building their platform. #HowDoIWriteThee is all about this idea.

Yeah, we’re giving you a huge sneak peak at the topics here in this blog post, but don’t worry. We’ll tweet with the week’s topics as we post the daily question. 

The Rules (yes… we must):

We’ll keep it simple – Thrice Read Books will post the question at a few minutes after midnight (Jenn’s an obsessive planner, and likes to use scheduling tools wherever she can, so we promise… the posts will be there on time – unless the unthinkable happens and something crashes). Be sure to follow Thrice Read Books on Twitter – that’s the single best way to make sure you don’t miss this event. Authors: Comment on the thread with your answer to the day’s question. You can add either or both hashtags to your posts (#HowDoIWriteThee or #InsideAWriter) to help us promote the event. Readers: Follow the thread! Please feel free to interact with the writers and authors that are participating. Follow new connections, visit their blogs and websites, check out their books and get on their email lists. 

Because we want this to be as friendly as possible for everyone, please refrain from being rude. You might not realize it, but it takes a lot of effort for writers to put out their work and connect with readers (a good majority of us are introverts, and many of us would rather hide out in our writer’s caves and avoid social media – alas, this does not sell books!). We are here to support both readers and writers, and we want this to be fun, most of all.

#HowDoIWriteThee week 5

Have we convinced you yet?

Follow Thrice Read Books and the tags #InsideAWriter and #HowDoIWriteThee to keep up with the daily questions (one a day, and they’re pretty easy). Authors – Comment on the daily question. Readers – try to connect with at least one author a day, in the form of visiting their blog, website or follow them on Twitter.

It’s coming up quick, and we look forward to seeing you there!